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The Inside Track
Bohlsen Group has the inside track when working with major events and brands whether it be with well known entities, events or celebrities….we know how to get mazimum exposure by crafting grassroots strategies, integrating media relations, and overseeing promotional marketing campaigns that far exceed expectations.
- Promotions
- Media relations
- Major announcements
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Indiana Governor’s Council for People with Disabilities
Each March, Disability Awareness Month is celebrated throughout Indiana. In 2018, Bohlsen Group developed a unified marketing campaign designed to increase awareness and promote independence, integration and inclusion of all people with disabilities.
- Media relations
- Online media
- Grassroots marketing
- Branding
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Major Announcements
Bohlsen Group provides marketing support for hundreds of live entertainment events each year, including major internationally known artists and up-and-comers in stadiums, arenas, theaters, and clubs. Select major events have included Paul McCartney, Bill Joel, and the NCAA March Madness Music Festival.
- Grassroots marketing
- Major announcements
- Press conferences
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YMCA of Greater Indianapolis
#YLovesVets, and so does Bohlsen Group. We built community support around the YMCA’s newest facility with a creative campaign focused on new services for veterans.
- Media relations
- Advertising media buying
- Online media
- Grassroots marketing
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Pass the Torch for Women
Pass the Torch for Women Foundation was looking to recruit more mentors to support young women in Indianapolis. Collaborating with their team, Bohlsen Group created a unified marketing campaign that highlighted the heart of why professionals become mentors and updated the visual identity of the program.
- Online media
- Grassroots marketing
- Advertising
- Branding
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Ronald McDonald House Charities of Central Indiana
Bohlsen Group’s PR and marketing efforts help RMHC get the community support needed to care for Central Indiana families in their greatest time of need.
- Media relations
- Grassroots marketing
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Dunkin’ Donuts
Bohlsen Group helps to bring America’s favorite coffee brand to the masses with campaigns to drive store traffic, engage fans, and launch new products.
- Media relations
- Online media
- Grand openings
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The Fund Raising School, IU School of Philanthropy
Bohlsen Group supports enrollment for the country’s top training program for fundraising professionals through creative advertising and collateral campaigns focused on storytelling first.
- Advertising
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Keep Indianapolis Beautiful
Bohlsen Group partnered with Keep Indianapolis Beautiful with the goal of helping KIB continue its great work of beautifying Indianapolis by identifying new potential volunteer groups and providing tactics and strategic counsel on the best ways to approach and connect with these new volunteers.
- Strategic planning
- Grassroots marketing
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Anderson Cooper and
Andy Cohen Tour The PR team behind the national AC2 tour, Bohlsen Group drove ticket sales through promotions and media relations.
- Promotions
- Media relations
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The Enthusiast Network
Bohlsen Group’s promotion and publicity tactics support ticket sales and attendance at select TEN events across the country, including Hot Rod Power Tour, Hot Rod Drag Week, Car Craft Summer Nationals, and the Original Super Chevy Shows.
- Promotions
- Media relations
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CareSource
Bohlsen Group helps a leader in the insurance industry raise its profile and reach prospective customers as it expands services into a new geographic market.
- Media relations
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Easterseals Crossroads
Bohlsen Group is taking on disability together with Easterseals Crossroads through a unified marketing campaign to introduce Indiana to the nonprofit’s new brand look.
- Media relations
- Strategic planning
- Advertising media buying
- Content marketing
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Reconnecting To Our Waterways
ROW promotes local waterways that weave Indianapolis neighborhoods together. Through strategic planning, branding, media relations, content marketing and social media management, Bohlsen Group raised awareness and educated the Indianapolis community about ROW’s mission.
- Media relations
- Strategic planning
- Content marketing
- Online media
- Branding
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American College of Education
For a college founded in the digital age, online presence is key. Bohlsen Group’s publicity and social media efforts helped ACE to attract and engage students and manage reputation.
- Media relations
- Online media
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Indianapolis Motor Speedway
As a long-term partner of the racing capital of the world, Bohlsen Group positions the IMS as a cultural attraction appealing to more than just racing fans. Through unified marketing tactics, we focus on the off-track experiences at IMS such as concerts, major announcements and community events like The Rolling Stones concert and the new Lights at the Brickyard holiday event.
- Media relations
- Grassroots marketing
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Indianapolis Children’s Choir
Definitely not just for kids. Bohlsen Group’s 30th Anniversary Season branding and promotion efforts shed the spotlight on the ICC’s artistic excellence and community engagement and kept audiences coming back.
- Media relations
- Grassroots marketing
- Advertising
- Branding
- Media buying
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Your brand at street level
Bohlsen Group takes your brands to the people through street team promotions and interactive experiences. With projects spanning marketing and PR for festivals, major tours, and professional sporting teams, we’ve handled grassroots marketing campaigns for the likes of Green Day, the Indianapolis Symphony Orchestra, Sesame Street Live, WWE, and more.
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Cirque Du Soleil
Bohlsen Group has served as Cirque du Soleil’s partner in multiple markets on a variety of their shows, providing publicity and creative campaign ideation and implementation.
- Media relations
- Grassroots marketing
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Broadway Productions
Bohlsen Group keeps the laughs rolling for musical comedy Menopause the Musical as the national tour’s media relations agency of record. Our other theater work includes Broadway Across America shows such as Newsies, Jersey Boys, Once, Book of Mormon, Kinky Boots, Phantom of the Opera, and more.
- Media relations
- Grassroots marketing
- Media buying
