Bohlsen Group Develops Clear Choices Clean Water Awareness Campaign
Paid Digital • Strategic Planning • Media Buying • Campaign Development • Creative Development
Overview
Clear Choices Clean Water is an award-winning national program designed to increase awareness about the choices we each make and the impact they have on our waterways.
BACKGROUND
Mission is to inspire widespread behavior change that reduces water pollution and protects water supplies
Focus on education of individuals to make behavioral changes
Award-winning national program
AWARENESS OF NINE MINI-CAMPAIGNS ENCOURAGE INDIVIDUALS TO TAKE ACTION PLEDGES
The Nature Conservancy in Indiana (TNC) partnered with the White River Alliance to promote their pledge program Clear Choices Clean Water. This nationally award-winning program was put in place to increase awareness about the daily choices that everyone can make in order to improve water quality as well as conserve water supplies. Bohlsen Group (BG) was challenged with spreading awareness of nine topical mini-campaigns that comprise the suite of clean water action pledges, with a secondary goal of getting people to also make a pledge.
Bohlsen Group put together a media plan that included outdoor, radio, and digital tactics that focused on communities surrounding the White River in Indiana. Audiences included but were not limited to those in the affinity audiences of pet lovers, family-focused, outdoor enthusiasts, outdoor items, green living, home & garden, and lawn care. These tactics all drove to a website that was created and maintained
Results
Additional over 1 million impressions were secured through traditional tactics to drive awareness of the program through outdoor and terrestrial radio
Over 6.5 million impressions and over 43,000 clicks to the Clear Choices Clean Water pledge pages through the digital campaign