Bohlsen Group Partners with International School on a Capital Campaign to Create a Unified, Globally-Minded Campus
Paid Digital • Campaign Development • Creative Development • Grassroots • Earned Media • Video/Photography • Paid Media
International School of Indiana
Founded by state leaders, International School of Indiana (ISI) is the only school in Central Indiana offering all enrolled students, age three to grade 12, access to certified full-continuum International Baccalaureate (IB) programming and language immersion opportunities in three languages: French, Mandarin and Spanish.
BACKGROUND
ISI has nearly 600 students and is known for its distinctive education.
Throughout the school’s history, 16 graduating classes totaling more than 400 graduates have left the school prepared to be responsible citizens and effective leaders in a rapidly globalizing and interdependent world.
ISI cultivates global business in Indiana because of the international talent the school brings into the state and its high-quality education offerings available to foreign executives and their families.
UNIFIED MARKETING APPROACH ASSISTS WITH CAPITAL CAMPAIGN TO RAISE MILLIONS
In 2018-2019, ISI was launching a capital campaign, branded ONE ISI, to create a brand new facility that unified its upper and lower campuses for older and younger students into one, cohesive location. ISI partnered with Bohlsen Group with a need for assistance in promoting the ONE ISI campaign through a set of unified tactics.
Bohlsen Group started with uncovering the stories at the school through their brand ambassadors that had unique stories tied to the school’s history and mission. These stories included a recent alumna and composer, Anne Liao, internationally ranked runner and alumnus, Noah Droddy, and one of the school’s founders and successful real estate developer, David Kosene, as the centerpiece of the campaign. Video and photography was captured of each ambassador to use throughout the unified campaign as a way to bring the school’s culture to life in a new way.
Bohlsen Group also worked with a local artist to create miniature statues of the ONE stylized letters that people could pose with at events and use in social media posts with the hashtag #ONEisi. A paid digital campaign ran alongside the campaign, as well as a print and digital placement in the Indianapolis Business Journal.
Results
As a result of this campaign, ISI raised $7.2 million for construction on the new building, the Chen Family Lower School, exceeding feasibility studies by more than $1 million.
Paid digital led to
~5 million impressions during a 5 month run.
ISI officially broke ground on the new school in 2020, and it’s scheduled to open in the fall of 2022.