Wisdom Environmental
2023 Awareness Campaign
Earned Media • Paid Digital • Campaign Development
Overview
In 2023, Bohlsen Group embarked on a partnership with Wisdom Environmental, a forward-thinking organization headquartered in Indianapolis. Wisdom Environmental specializes in manufacturing recycling solutions and advancing the circular economy, making them a pivotal player in the sustainability sector. Their portfolio includes the Filter Clean product, designed for efficient filtration in industrial processes, and steel shot recycling, aimed at reducing waste in the manufacturing industry.
Wisdom Environmental desired increased awareness not only within its home state of Indiana but also on a national scale. Achieving this recognition required effective media coverage and visibility. Wisdom Environmental also sought to generate qualified leads for both its Filter Clean product and steel shot recycling services, targeting specific industries and decision-makers.
Bohlsen Group devised a strategy to address Wisdom Environmental's challenges, incorporating various tactics to maximize their outreach and impact:
Earned Media
Bohlsen Group developed a targeted earned media campaign, focusing on national and statewide trade publications. The goal was to showcase Wisdom Environmental's innovative solutions and commitment to sustainability.
This campaign led to almost 14 million impressions and secured coverage in 11 publications.
Paid Digital
To complement earned media efforts, Bohlsen Group utilized paid digital advertising through LinkedIn. This platform allowed for precise targeting of potential customers within specific industries.
The LinkedIn advertising campaign surpassed expectations by generating 31 leads and over 47,000 impressions. These leads represented potential customers interested in Wisdom Environmental's Filter Clean product and steel shot recycling services.
This partnership not only achieved immediate results but also laid the foundation for Wisdom Environmental's continued growth and success in promoting sustainability and environmental stewardship in the years to come.