This post originally appeared on the Indy Hub blog.
Our company mantra is simple: I want people and clients to do well when they are with Bohlsen Group and to do even better if/when they leave. I understand that running a marketing and public relations agency isn’t going to save the world, but I’ve always made a conscious decision to make an effort to drive more than just capital.
So, when I heard about B Corp certification, measuring social and environmental impact for business, I was more than excited. I was moved… into action.
By voluntarily meeting higher standards of transparency, accountability, and performance, I could make a statement about how I think all companies should operate both internally and externally.
This year, Bohlsen Group became the only certified B Corporation in Indiana, and I hope that many more follow us in Indianapolis and around the state.
I want the staff to thrive mentally, emotionally, physically and educationally while employed at Bohlsen Group.
We create this experience by committing to internal continuing education opportunities; allowing staff to volunteer on company time; implementing flexible work schedules, including work-from-home Mondays; and creating initiatives for health and wellness including incentives for biking or walking to work.
It’s why we sponsor events like IndyHub’s IndyVolved 2015 and encourage our team to find a space to volunteer.
I want clients to receive comprehensive strategic planning and execution, with open and consistent communication and proven results, at the fairest price possible.
We create this experience by focusing on nonprofit client work; offering a generous pro bono and an automatic give-back program; matching board financial commitments for staff; providing free seminars and ongoing education to the community; and saying no to clients for which we don’t think we can make a difference.
Do you think it is possible for a company to use the power of business to solve social and environmental problems?
I do. The B Corp certification endorsed what I wanted potential hires, clients and the community to know about Bohlsen Group. Bohlsen Group is committed to showing the world that not only do we care for the health of the company, but also for the health of its employees, the community and the environment.
To be a great company, we have to have great people at the company – people who also want to do good for themselves and for others. More than nine in 10 Americans look to companies to support social or environmental issues in some capacity, according to the 2013 Social Impact Study.
By the year 2020, 40% of the workforce will be millennials, so it is extremely important to consider how to attract and retain these individuals. Consider these findings in a recent study by Intelligence Group:
- 64% of them say it’s a priority for them to make the world a better place.
- 72% would like to be their own boss. But if they do have to work for a boss, 79% of them would want that boss to serve more as a coach or mentor.
- 88% prefer a collaborative work-culture rather than a competitive one.
- 74% want flexible work schedules.
- 88% want “work-life integration,” which isn’t the same as work-life balance, since work and life now blend together inextricably.
One of our staff members, Jake Doll, puts it best in what he looks for in a workplace:
Millennials are terrified of losing their personal hopes and passions in a cubicle. I feel strongly committed to becoming better—personally and professional. During the work day, I listen to podcasts, walk on the treadmill (or outside) to stay active and collaborate with others to enhance creative projects or strategies. These are all aspects of my day that Bohlsen Group provides and supports. I love working for a company that encourages me to improve in more ways than just being more efficient with spreadsheets.
I know that there are plenty of companies that have the same services as Bohlsen Group, but we strive to have a different effect than our competition. Bohlsen Group isn’t only committed to being the best in Indianapolis, but to being the best for Indianapolis.
by Vicki Bohlsen