Dubbed Indy Shorts International Film Festival, Bohlsen Group developed a unified marketing plan that included the branding of the event, earned media relations and online media strategy. Developing the brand included a gnome spokesperson, Iggy. Iggy was used to develop a campaign of short promo videos, social graphics and on-site promotional items.
July 2019 marked the second annual hosting of Indy Shorts International Film Festival and of Bohlsen Group’s involvement. Over a 30% increase in ticket sales was reported year over year.