Heartland Film

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Heartland Film approached Bohlsen Group to help develop a new film festival, one that featured films that are 40 minutes or less.

Dubbed Indy Shorts International Film Festival, Bohlsen Group developed a unified marketing plan that included the branding of the event, earned media relations and online media strategy. Developing the brand included a gnome spokesperson, Iggy. Iggy was used to develop a campaign of short promo videos, social graphics and on-site promotional items.

July 2019 marked the second annual hosting of Indy Shorts International Film Festival and of Bohlsen Group’s involvement. Over a 30% increase in ticket sales was reported year over year.

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