Each month we highlight one Bohlsen Group staff member who represents the best of our work we do and the culture here at Bohlsen Group, and let you sit down for a virtual beer together. This month’s honoree is Account Coordinator Christina Saenger, who manages media buying and grassroots marketing for Events & Entertainment and Nonprofit clients.
Vice President Andy Wilson agrees that Christina is a valued member of the Bohlsen Group team, saying “Christina has continued to excel in recent months as she took on the new responsibilities of our street team outreach and other events work. Christina has showcased her great talents in many ways, including helping lead our media buying process and tour publicity.”
In less than a year since interning with the Events & Entertainment division in 2015, Christina has worked tirelessly to learn the ropes and do the work at the same time. She’s proven successful for clients like G4 Productions, The Enthusiast Network, the Indianapolis Children’s Choir and many one-off concerts like Lynyrd Skynyrd and STYX. She works with a great attitude, willingness to learn and ability to quickly adapt.
Beer of choice?
Shiner Bock, a classic Texas beer. And as they say: “Ain’t nothin’ finer than an ice cold Shiner.”
Current obsession or inspiration?
I’ve been extra obsessed with AND inspired by Sara Bareilles lately (and “Waitress,” the Broadway musical she wrote the music and lyrics for). The gal can do anything and doesn’t let anyone hold her back—I wouldn’t mind being her friend. I also adopted a cat a few months ago that I’m still pretty obsessed with…
Favorite thing about working in the PR/Marketing industry?
Can I have more than one?
- I really love how fast-paced the field is and how I always have something new to do or work on—no two days are ever the same.
- It’s fun getting to work with so many different people in so many different ways—people keep things interesting.
- With my Events & Entertainment work, I find it super rewarding to know that in some form or another, I get to have a part in making someone happier by helping them get to a show or concert they will enjoy—whether it’s because they see a poster on a wall at a store, decide to go to a show after hearing about it on TV, or win free tickets on the radio.
How do you know you’ve had a successful day?
I’d like to say it’s when I can check off everything from my to-do list, but since that changes constantly and will likely never be completely checked (as I’m sure most in the ever-changing PR / Marketing field are…), I’d call it a successful day if I leave the office knowing more than I knew walking in.
Best advice you’ve ever received?
One of my favorite ever pieces of advice / quotes to live by is from Ralph Waldo Emerson: “Be silly. Be honest. Be kind.” All things I believe are vital to success.
by Vicki Bohlsen